01
THE NEW WAY
»NOT JUST A BRAND.
IT'S A
LIFESTYLE!«
THE BEGINNING
Our journey began in 2018 with the vision to build more than a brand. We set out to create a lifestyle rooted in confidence and positivity. In a digital world of noise, we believe in the power of style to connect, uplift and attract. Every message we share reflects what we stand for. The work we have done, the success we have earned and the community we build make us proud. Together they have transformed this vision into one of the strongest and most successful brands in the market.
OUR WAY TO SUCCESS
Driven by the success of our product, we set higher goals and stay focused on design, quality and service. We built our own content standards, crafted unique marketing strategies and grew a team of true brand and apparel enthusiasts who share our vision.
Success takes focus, hard work and a passion for elevated style beyond the usual clichés. And as our audience evolved, so did we. With them, we stay close and grew our brand from pure street-wear to a smart and cleaner aesthetic that appeals to a broader demographic, without losing our edge.
This evolution opens space for new products and new people.
THE FUTURE WE BUILD
The world is changing. Consumers are asking for more individuality and self-determination in style, moving away from loud, logo-heavy streetwear toward cleaner, smarter looks.
PEGADOR listens. We respect the voice of our community and respond with style, quality, curation, message, pricing and service that meet their needs. Our offer adapts to trends while staying rooted in our core. From our beginnings of bold and eye-catching streetwear to today, we kept the edge that defined us and refined it further to match today's style and market needs.
Our customers find a sharper, more versatile look that fits their lives. Long-time followers see a brand that has grown with them, carrying the same energy they fell for with pieces that work across more moments and new needs in their lives. They buy identity, ambition and a way of living. That's why PEGADOR is not just a brand. It's their lifestyle.
»DESIGNED FOR WHAT
MATTERS MOST«
02
VALUES
VISION
PEGADOR brings a new kind of style. No conventions. No limits. Always pushing forward.
We design for real people and real life, building a brand that grows beyond hype into a culture lived every day.
Our goal is simple: to bring people together and inspire a lifestyle built on confidence and ambition.
The proof is in our growth: a community that trusts the brand, wears it daily and keeps coming back.
MISSION
PEGADOR turns ambition into everyday wear.
We deliver strong products with lasting performance, guided by clear values and a purpose that shapes how we show up every day.
Our pieces are wearable, recognizable and built to last.
We earn loyalty through consistent quality, reliable service and a partnership mindset that respects both customers and buyers.
CORE VALUES
POSITIVITY
We lead with energy that uplifts.
Because culture thrives on hope, not hate.
IMPACT
We work for what we want and don't flinch. Hard work. Sharp focus. Clean outcome.
LOYALTY
We earn loyalty with strong products, clear values and trusted service.
BRAND PROMISE
We deliver style with substance.
No noise. No fake hype. Just quality that sells and stays.
Every piece is made to be worn, lived in and bought again. Rooted in culture. Built on trust.
03
IDENTITY
GENERAL ATTITUDE
WE SPEAK WITH CLARITY AND CONFIDENCE.
No pressure. No overpromise. Just product that delivers.
Every message is an open invitation. Every collection is a curated assortment to service different consumer and customer demands, needs and wants.
It's not about being loud. It's about being right in time, approachable and supportive.
VISUAL
We stay in tune with the Zeitgeist and true to who we are. Our audience knows what we stand for and why it matters. This clarity earns trust. Our consistency keeps it.
OVERALL
Confident. Clear. Grounded. Effortless. Elevated. Everything we create follows this balance. The look is fresh and modern, rooted in real life.
PEOPLE & PRESENCE
Humans with character. Mixed, modern and relatable. People you want to be or be around with. Because our audience reflects the world they live in.
OUTFITS & ATTITUDE
Fits are sharp and intentional. Movement is natural and open. Every look feels elevated without trying too hard. Balanced, confident, never forced.
MOOD & COMPOSITION
Modern, real and emotionally in tune. People are central. Settings reflect our world and ambitions. Each frame balances subject, style and story to create visuals that feel aspirational and true.
04
PRODUCT
COLLECTION
Each collection tells a story that reflects ours values and origin. Every step, from concept to visuals, carries our message.
Because we think in target customers and respect trends our collections are built with rhythm, relevance and driven by results.
This is the beat they follow:
- Four main drops per year, each split into two deliveries to keep momentum and freshness high.
- Outerwear runs in its own focused drop.
Design and marketing work hand in hand to launch the right product at the right time.
This structure keeps your assortment sharp, flexible and easy to plan, making sure that every piece answers a real demand.
»ALWAYS ON.
ALWAYS FRESH. EVERYDROP
HITS THE MOMENT.«
SELECTION
DESIGN MAKES IDENTITY VISIBLE.
ESSENTIALS
SIMPLE. SOLID. ALWAYS RIGHT.
These are the go-to essentials. Clean cuts, timeless fits, unisex and couple sets. Comfortable, versatile, built to last. Subtle branding, premium feel, refined details.
Seasonal colorways and updated accents keep the line sharp and in demand.
Everyday quality customers come back for. Reliable pieces that anchor any assortment and move fast all year round.
ELEVATED STREET
BOLD BRAND AND ON TREND.
These pieces sell because they stand out: Oversized fits, heavy washes, big graphics, bright colors and visible branding.
Made for consumers who want statements, not basics.
We deliver what they are looking for. Carefully filtered through a clear brand lens that makes our styles stand out.
These pieces create attention, drive demand and move fast at the point of sale.
SMART AND TRUE
CALM. CONFIDENT. EFFORTLESS.
Smart fits, natural tones, subtle branding. Built for everyday wear with elevated edge. Soft structure, rich texture, quality that speaks for itself.
Clean looks that move from street to dinner. Never loud. Never lost.
Easy to style, easy to sell. These pieces raise the perceived value of any assortment and drive low-return, high- margin sales.
ACCESSORIES
Head to toe. Ready for real life. Every piece works as part of the full look.
Functional, versatile and designed to complete the outfit.
From socks and underwear to sneakers, bags and sunglasses, the assortment covers everything our customers look for.
Scarves, headwear and a full perfume range round it out. These pieces drive add-on sales, create full-look demand and strengthen the perception a s a true lifestyle brand.
05
VOICE
We live awake and curious. These pillars give our vision structure. They create clarity inside and outside for everything we build, say and show. They also serve as reference, support and secure a decision-making that is in line with the position we hold.
CULTURE is the mindset that drives us. Raw, creative and always evolving.
COMMUNICATION is recognizable, clean and bold. Just like with product, relevant trends are curated and filtered, never followed blindly.
COMMUNITY means who we are here for, who we grow with and who we represent.
